In January I took a trip to Berlin to attend the Ethical Fashion Show and GreenShowroom– a joint trade fair where conscious brands sell their new collections (in this case F/W 17) to retailers. It was wonderful to see and chat with so many sustainable and ethically-minded brands! These are some interviews I did with a small % of the brands (I think there were around 180 total exhibitors!).
I loved hearing everyone’s stories and seeing all the different approaches to responsible fashion- from brand new, innovative ideas to using techniques that are thousands of years old!
What really stood out to me was how passionate everyone is about what they’re doing, it’s incredibly inspiring to see so many people who are working towards a better industry even though they face a lot of challenges. I wanted to focus on more positive stories with these videos but I also chatted about how difficult things can be. In particular people talked about how there’s pressure to lower their prices and also a lot of stigmas around sustainable/ethical fashion- some buyers avoid the event entirely and apparently stores are sometimes wary of being labeled an “eco fashion store” because of consumer perceptions. Conscious fashion has come a long way and is definitely growing but it also reinforced that there’s still a long way to go.