“Fashion is about garments that people feel good wearing and feel good about owning.
Clothing can be a powerful tool, with the ability to change the way you see yourself, help express your individuality, and enhance your life through functional design. It can also change the world; the fashion industry contributes to pollution, environmental destruction, toxic chemical use, human rights abuse, and the list goes on. We all wear and buy clothing and can make impactful decisions.
With my work I embrace a “slow fashion” philosophy and encourage thoughtful and considerate consumption. I hope to help people look, and more importantly, feel amazing without sacrificing their ethical and environmental values.”
Verena (Erin) grew up in Edmonton, Alberta and recently relocated to Cologne, Germany from Vancouver, BC where she worked as a freelance designer and stylist.
While studying fashion design, Erin learned about the harmful aspects of fashion; questioning her decision to be part of such a destructive industry, she resolved to make clothing she could be proud of. Inspired by designers and companies already making strides in ethical and environmentally conscious apparel, Erin knew she wanted to be a part of working towards a kinder fashion industry.
To share her passion about sustainable style, Erin runs a YouTube channel, My Green Closet, where she creates videos about eco and ethical fashion, capsule wardrobes, natural beauty, minimalism, what’s happening in the fashion industry, and tips about living more consciously.